Integrations

Another way to import data into Caplena is by using direct integrations with external platforms such as Google Maps, Trustpilot, Tripadvisor, Qualtrics, and more.

With integrations, you can scrape reviews for products, services, apps, locations, or businesses by simply providing a URL or unique identifier.

🔍 In this article :

1. How Integrations Work 

2. Review Platforms

• Google Maps

• Trustpilot

• Apple App Store

• Google Play Store

• Amazon

• G2

• Capterra

• Yelp

• Tripadvisor

3. Connected Accounts

• Brandwatch

• Qualtrics

• Medallia

• QuestionPro

• Survey Monkey

 

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How Integrations Work

Each integration consists of one or more integration items, think of these as the specific resources you want to analyze (e.g., reviews for a location on Google Maps or an app in an App Store).

For example, if you're comparing two retail locations:

• You create a Google Maps Integration

• It contains two integration items: reviews Location 1 and Location 2, or more, of course)

• Caplena will combine these into a single project

 

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Syncing Data Automatically

A key benefit of using integrations is automatic synchronization. Caplena supports two types of sync cycles depending on the integration used:

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Review Platforms (public review sources)

→ Synced every 3 days

This applies to platforms where Caplena collects publicly available ratings and written reviews (e.g. Google Places, Trustpilot, App Store, etc.).

If a sync runs today, the next one happens in three days, at which point all reviews posted within that period are imported in one batch.

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Connected Accounts (authenticated data connections)

→ Synced daily

Includes sources where you connect your account directly via login/API. These sync once per day at 2 am UTC and pull in new reviews or survey results continuously.

You can turn synchronization off anytime from the Data Sources page by toggling it off in the integration item settings. If you have a lot of items, you can also do this in bulk now.

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Billing & Credits

Integrations do not incur extra fees, imported texts cost 1 credit each, just like any other upload.

• You’re only billed when saving the project

• With sync enabled, credits are deducted daily as new reviews come in

• Caplena provides an estimate of the review count for each integration item before the upload

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Reviews Platforms

Below is a list of platforms currently supported by Caplena’s integration feature, including the required input format and example links for each.

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1. Google Maps

Caplena accepts two valid ways to identify a Google Maps location:

Option A: Google Place ID 

You can find the Place ID using Google’s official tool:

 https://developers.google.com/maps/documentation/javascript/examples/places-placeid-finder

Steps:

1. Open the tool

2. Search for the place

3. Copy the Place ID

4. Use it in Caplena when setting up the scraper

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Option B: Fully Qualified Address

If you don’t use a Place ID, you must enter a complete, exact address, including:

• Company / venue name

• Street and house number

• Postal code

• City

• Country

Example:
Caplena AG, Stampfenbachstrasse 63, 8006 Zürich, Switzerland

 

If you need to scrape many locations at once (e.g., "all McDonald’s locations in the UK"), we can provide dedicated tools to support bulk scraping.

Just reach out to us, and we’ll help set up the workflow.

 

2. Trustpilot

Input format:
https://www.trustpilot.com/review/<domain>

Examples:

• https://www.trustpilot.com/review/cyberghostvpn.com

• https://www.trustpilot.com/review/www.smtp2go.com

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3. Apple App Store

Input format:

• Default (US): https://apps.apple.com/app/<name>/<identifier>

• Other regions: https://apps.apple.com/<region>/app/<name>/<identifier>
  
  

Examples:

• https://apps.apple.com/app/bear/id1091189122

• https://apps.apple.com/de/app/fifa-soccer/id1094930513

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4. Google Play Store

Supports reviews for apps, movies, and books.

Input format:

• Apps: https://play.google.com/store/apps/details?id=<app-bundle>&hl=<lang>

• Movies: https://play.google.com/store/movies/details/<name>?id=<identifier>

• Books: https://play.google.com/store/books/details/<name>/?id=<identifier>

Languages supported:
hl=de, hl=fr, hl=en, hl=it, hl=es, etc.

Examples (Apps):

• https://play.google.com/store/apps/details?id=org.coursera.android&hl=de

• https://play.google.com/store/apps/details?id=com.pluralsight

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5. Amazon

Input formats (both accepted):

• With product name: https://www.amazon.<country>/<name>/dp/<ASIN>

• Without name: https://www.amazon.<country>/dp/<ASIN>

Supported Amazon stores:
US, UK, DE, FR, IT, ES, CA, JP, IN, AU, MX, BR, TR, AE, SA, NL, SG, PL, SE, EG, BE

Examples:

• https://www.amazon.de/Colgate-Charcoal-Whitening-Zahnpasta-Zahnbürste/dp/B088VCM63D

• https://www.amazon.com/dp/B00WBJGUA2

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6. G2

Input format:
https://www.g2.com/products/<product-name>/reviews

Example:
https://www.g2.com/products/clickup/reviews

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7. Capterra

Input format:
https://www.capterra.com/p/<identifier>/<name>/

Example:
https://www.capterra.com/p/177841/NetSuite/

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8. Yelp

Input format:
https://www.yelp.com/biz/<business-name>

Examples:

• https://www.yelp.com/biz/tibits-basel

• https://www.yelp.com/biz/franchia-vegan-cafe-new-york

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9. Tripadvisor

Input format:
https://www.tripadvisor.com/Attraction_Review-<location>/<place-id>-Reviews-<place-name>.html

Examples:

• https://www.tripadvisor.com/Attraction_Review-g294265-d324542-Reviews-Gardens_by_the_Bay-Singapore.html

• https://www.tripadvisor.com/Attraction_Review-g187497-d190146-Reviews-Basílica_de_la_Sagrada_Família-Barcelona_Catalonia.html

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Connected Accounts

Brandwatch

Our Brandwatch integration allows you to seamlessly import social media query results directly into Caplena for analysis.

Follow the steps below to set up your integration:

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Step 1: Open Integrations Settings

1. Log in to your Caplena account.

2. Navigate to Account Settings > Integrations.

3. Select Brandwatch from the available options.

 

Step 2: Add Your Brandwatch Account

1. Click Add Account.

2. Fill in the following fields:

   • Connection name – Give your connection a unique name.

   • Username – Your Brandwatch username.

   • Password – Your Brandwatch password.

   • Project name – You can find this in your Brandwatch account.

 

Step 3: Connect the Account

Once all fields are filled out, click Add Integration to authorize the integration.

 

Step 4: Import Brandwatch Data into Caplena

1. Go to your Projects dashboard in Caplena.

2. Click Import Data.

3. Select Brandwatch from the integration list.

4. Choose the Brandwatch account and specific survey you'd like to import.

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Qualtrics

Integrating Qualtrics with Caplena allows you to seamlessly analyze open-ended responses from your Qualtrics surveys.

Follow the steps below to set up your connection:

Step 1: Access Integration Settings

1. Log in to your Caplena account.

2. Navigate to Account Settings.

3. Scroll to the bottom and click on Integrations.

4. In the top-right section, select Qualtrics.

 

Step 2: Set Up OAuth in Qualtrics (Required)

To enable the connection, you’ll need to create an OAuth client in your Qualtrics account.

 

You’ll receive:

• Client ID

• Client Secret

   

   Required scopes (set during setup):

• read:users

• read:surveys

• read:survey_responses

Step 3: Fill in Connection Details

Click Add Account and complete the required fields:

 

• Connection Name
  A custom label to identify this connection (e.g. "Client A – Q Feedback")

• Client ID
  From your Qualtrics OAuth setup

• Client Secret
  Also from the OAuth setup

• Datacenter
  You’ll find this in your Qualtrics account under:
  Account Settings → Qualtrics IDs → User

 

Step 4: Connect the Account

Once all fields are filled in, click Add Integration to finalize the setup. You’ll now see Qualtrics listed under your connected accounts.

 

Step 5: Import Your Survey Data

1. In Caplena, go to Projects.

2. Click Import Data or New Project.

3. Choose Qualtrics from your list of connected integrations.

4. Select the desired account and survey you wish to import.

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Medallia

Integrating Medallia with Caplena allows you to automatically import and analyze open-ended feedback from your Medallia surveys.

Follow the steps below to set up your connection:

Step 1: Access Integration Settings

1. Log in to your Caplena account.

2. Navigate to Account Settings.

3. Scroll to the bottom and click on Integrations.

4. In the top-right section, select Medallia.

Step 2: Fill in Connection Details

Click Add Integration and complete the following fields:

• Connection Name
  Choose a label to identify your Medallia connection (e.g. Medallia_NPS_Q4_2025). This is for your reference in Caplena.

• Client ID
  Provided by your Medallia administrator or developer portal. Used for API authentication.

• Client Secret
  A secure key that works with your Client ID to authorize the connection.

• Token URL
  The authentication endpoint for your Medallia environment (e.g., https://login.medallia.com/oauth/token). If unsure, please check with your Medallia admin.

• Query
  This is the specific API endpoint or request used to retrieve your feedback data. The exact structure will depend on your Medallia setup.

Step 3: Connect the Account

Once all fields are filled in, click Add Integration to finalize the setup. You’ll now see Medallia listed under your connected accounts.

Step 4: Import Your Survey Data

1. Go to Projects in Caplena.

2. Click Import Data or New Project.

3. Choose Medallia from your list of connected integrations.

4. Select the account and define which data to import using your predefined query.

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Frequently Asked Questions (Medallia & Qualtrics)

What happens if I delete columns in Caplena?

If you delete columns in Caplena, the data from Medallia or Qualtrics that corresponded to those columns will no longer sync. The synchronization will continue, but without updating those removed columns.

What happens if I add new columns in Caplena?

New columns added manually in Caplena will not be filled by Medallia or Qualtrics syncs. They will remain empty unless populated manually.

What happens if I add new columns in Medallia or Qualtrics?

New columns added in Medallia or Qualtrics will not be included automatically in the sync. They will not appear in Caplena unless the query used in the integration is updated accordingly.

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QuestionPro

If you’re using QuestionPro to collect survey responses and want them to flow directly into Caplena for analysis, you can set up a simple webhook.
Once connected, every new response will appear in Caplena automatically, fully mapped and ready for analysis. 

 

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Before You Start: What You Need From QuestionPro

To connect QuestionPro to Caplena, two things are required:

1) Your QuestionPro API Key

You can generate it using QuestionPro’s instructions:
https://www.questionpro.com/help/customer-experience/generate-api-key-in-cx.html

2) Your User/Customer ID

You’ll find this in My Account → Partner License, as shown below.

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Once you have your QuestionPro API key and User ID, you need to add them inside Caplena.

Where to go:

Settings → Integrations → Add Integration → QuestionPro

You will see a window like this:

Fill in the following fields:

• Connection name: Any name to help you recognize the integration (e.g., “QPro Customer Feedback”).
• API key: Paste the API key you generated in QuestionPro.
• User ID: Paste your QuestionPro Customer ID (shown in “Partner License”).
• Environment: Choose Production unless you are using a sandbox account.

Finally, click Add Integration. Your QuestionPro account is now securely connected to Caplena. You can start creating a project to import your data automatically.

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Survey Monkey

You can integrate SurveyMonkey with Caplena to automatically import responses into your project.
Follow the steps below to set up the connection.

Create an App in SurveyMonkey

1. Go to the SurveyMonkey Developer Portal:
    https://developer.surveymonkey.com/apps/

2. Click Create App.

3. Give your app a name (e.g., Caplena Integration).

4. Choose Private App unless you specifically need a public version.

This app will provide the credentials required to connect SurveyMonkey to Caplena.

Configure Scopes

Once the app is created, open its settings page:

 https://developer.surveymonkey.com/apps/<app_id>/settings/

Under Scopes, enable at minimum: 

Generate and Copy Your Access Token

1. In the app menu, go to Credentials.

2. Click Generate Access Token.

3. Copy the token, you’ll need it in Caplena.

Create the Integration in Caplena

1. Go to your Caplena workspace.

2. Navigate to Integrations → SurveyMonkey.

3. Paste the Access Token you copied from SurveyMonkey.

4. Save the integration.

Caplena will now be able to pull in surveys, collectors, and responses from your SurveyMonkey account.