Working With Weights 

Weights allow you to adjust how individual responses influence your calculated metrics. This is especially important for survey data that needs balancing (e.g., sample quotas), volume adjustment, or proportional representation.

What Are Weights?

A weight is a numerical value that determines how much impact a response has on your final metrics.
A response with weight 2 counts twice as strongly as a response with weight 1.

Caplena applies weights to all numerical calculations inside the report, such as:

• NPS

• CSAT or star rating averages

• Over-time visualizations

• Topic distributions inside the report

• Segmentation breakdowns

Where to Add Weights

Weights can be configured only when you create a new report.

Steps:

1. Go to Reports → Create new report

2. Select the template you want to use

3. Expand Advanced settings

4. Under Select the Weight column, choose the column containing your numeric weights

5. Create the report

Once the report is created, Caplena automatically applies these weights to all calculations in it.

After creating your report with a selected weight column, Caplena clearly displays a confirmation message at the top of the report:

“Weighting results using respondent-level weights from column [Weight Column Name]”

What Type of Data Can Be Used as Weights?

Caplena requires that your weight column:

• Is mapped as Numerical

• Contains numeric values (e.g., 1, 2.5, 10)