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Review platforms

Import public reviews from major platforms to keep your feedback up to date automatically

Review platforms let you import public customer reviews into Caplena for analysis. You add reviews by providing URLs or platform-specific IDs (e.g., Google Place ID, Trustpilot domain, or app store link). Below is a list of platforms currently supported by Caplena’s integration feature, including the required input format and example links for each.

🔎 In this article:

 

💡Best Practice

If you need to add several review sites or locations at once, you don’t have to enter them individually.
A faster approach is to prepare a list (e.g., in Excel, Google Sheets, or any text editor) and then copy & paste the entire list directly into the first input box.

Caplena will automatically detect each line as a separate entry and populate the list for you. Using copy-paste greatly speeds up setup and reduces manual errors.

 

Google Maps

Caplena accepts two valid ways to identify a Google Maps location:

Option A: Google Place ID:

You can find the Place ID using Google’s official tool:

 https://developers.google.com/maps/documentation/javascript/examples/places-placeid-finder

Steps:

  1. Open the tool

  2. Search for the place

  3. Copy the Place ID

  4. Use it in Caplena when setting up the scraper

Option B: Fully Qualified Address

If you don’t use a Place ID, you must enter a complete, exact address, including:

  • Company / venue name

  • Street and house number

  • Postal code

  • City

  • Country

Example:
Caplena AG, Stampfenbachstrasse 63, 8006 Zürich, Switzerland

When you enter this exact address into Google Search, it must show a full Google business profile, including pictures, phone number, opening hours, etc.

If Google doesn’t show such a profile, the address won’t work for scraping.

Let’s say you enter:

Wien Hauptbahnhof, 1100 Wien

This might show multiple results in Google Maps (like entrances, platforms, shops), so the system doesn’t know which one to use, and skips it. For cases like this, it is better to use the Place ID.

 

If you need to scrape many locations at once (e.g., "all McDonald’s locations in the UK"), we can provide dedicated tools to support bulk scraping.

Just reach out to us, and we’ll help set up the workflow.

Trustpilot

Use this for brand-level product or service reviews.

⚠️ Note:

Due to provider restrictions, we can only scrape max 200 reviews during the initial setup.

However, if sync is enabled, new reviews will be added automatically over time, gradually expanding your dataset within the project.

 

Supported format:

Input format:
https://www.trustpilot.com/review/<domain>

Examples:

  • https://www.trustpilot.com/review/cyberghostvpn.com

  • https://www.trustpilot.com/review/www.smtp2go.com


Apple App Store

Use this for iOS/iPadOS app reviews.

⚠️ Note:

Due to provider restrictions, we can only scrape the 500 most recent reviews during the initial setup.

However, if sync is enabled, new reviews will be added automatically over time, gradually expanding your dataset within the project.

Input format:

  • Default (US): https://apps.apple.com/app/<name>/<identifier>

  • Other regions: https://apps.apple.com/<region>/app/<name>/<identifier>

Supported regions: ca, at, it, us, au, fr, ch, mx, es, de

Examples:

  • https://apps.apple.com/app/bear/id1091189122

  • https://apps.apple.com/de/app/fifa-soccer/id1094930513


Google Play Store

Supports reviews for apps, movies, and books.

Input format:

  • Apps: https://play.google.com/store/apps/details?id=<app-bundle>&hl=<lang>

  • Movies: https://play.google.com/store/movies/details/<name>?id=<identifier>

  • Books: https://play.google.com/store/books/details/<name>/?id=<identifier>

Languages supported:
hl=de, hl=fr, hl=en, hl=it, hl=es, etc.

Examples (Apps):

  • https://play.google.com/store/apps/details?id=org.coursera.android&hl=de

  • https://play.google.com/store/apps/details?id=com.pluralsight

Amazon

⚠️ Note:

At the moment, the Amazon integration is temporarily unavailable due to provider-side limitations.

 

Input formats (both accepted):

  • With product name: https://www.amazon.<country>/<name>/dp/<ASIN>

  • Without name: https://www.amazon.<country>/dp/<ASIN>

Supported Amazon stores:
US, UK, DE, FR, IT, ES, CA, JP, IN, AU, MX, BR, TR, AE, SA, NL, SG, PL, SE, EG, BE

Examples:

  • https://www.amazon.de/Colgate-Charcoal-Whitening-Zahnpasta-Zahnbürste/dp/B088VCM63D

  • https://www.amazon.com/dp/B00WBJGUA2

 

G2

Use G2 to import B2B software reviews.

Input format:
https://www.g2.com/products/<product-name>/reviews

Example:
https://www.g2.com/products/clickup/reviews

Capterra

Use Capterra for software and SaaS product reviews.

Input format:
https://www.capterra.com/p/<identifier>/<name>/

Example:
https://www.capterra.com/p/177841/NetSuite/

Yelp

Use Yelp for local business reviews (restaurants, cafés, shops, services).

Supported format:

 
https://www.yelp.com/biz/<business-name>

Examples:

  • https://www.yelp.com/biz/tibits-basel

  • https://www.yelp.com/biz/franchia-vegan-cafe-new-york

Tripadvisor

Use Tripadvisor for tourism, attractions, and travel-related reviews.

Input format:
https://www.tripadvisor.com/Attraction_Review-<location>/<place-id>-Reviews-<place-name>.html

Examples:

  • https://www.tripadvisor.com/Attraction_Review-g294265-d324542-Reviews-Gardens_by_the_Bay-Singapore.html

  • https://www.tripadvisor.com/Attraction_Review-g187497-d190146-Reviews-Basílica_de_la_Sagrada_Família-Barcelona_Catalonia.html