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Surveys show you what customers say when you ask. Reviews show you what they say when you don’t. Every day, your customers (and your competitors’ customers) share valuable feedback on Google Maps, the Apple App Store and Google Play. Until November 19, you can bring all of it into Caplena for free.

Up to 10,000 reviews

Imported and categorized at no extra cost.

Up to 3 years of history

Have a benchmark from day one.

Ready in minutes

No setup on your side. Your first reviews land in Caplena within minutes.
You’re not limited to your own brand. Add your competitors’ locations or apps too, and compare what customers say about each of you in a single project.

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Set up your review import in 4 steps

1

Create a new project

In Caplena, go to the Projects tab and click New Project in the top-right corner. Give the project a clear name (for example, “Google Maps reviews – all stores”) and select the main language of your reviews.If your reviews come in several languages, turn on Automatic Translation. Learn more →
2

Choose the integration

Click Continue, select Use an Integration, and pick Google Maps, Apple App Store or Google Play Store.
3

Add your locations or apps

Paste the Place ID, address or app link for each location or app you want to analyze. Each one becomes a separate integration item in the same project. See the input formats for each platform below.
Adding many locations or apps? Prepare a list (in Excel, Google Sheets or any text editor) and copy & paste the whole list into the first input box. Caplena detects each line as a separate entry.
4

Import and start analyzing

Caplena shows an estimate of the number of reviews for each item before the import. Confirm, save the project, and your reviews are imported and categorized automatically.Leave sync turned on to keep importing new reviews every 3 days. How syncing works →

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Google Maps

Caplena accepts two ways to identify a Google Maps location.
1

Open Google's Place ID Finder

Go to Google’s Place ID Finder.
2

Search for your location

Type the name of your business or location and click it on the map.
3

Copy the Place ID

Copy the Place ID shown below the name and paste it into Caplena.
Place IDs are stable, unambiguous, and work reliably even when multiple businesses share a similar address.

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Option B: Fully qualified address

If you don’t use a Place ID, enter a complete, exact address, including the company or venue name, street and house number, postal code, city, and country. Example: Caplena AG, Stampfenbachstrasse 63, 8006 Zürich, Switzerland
When you enter this exact address into Google Search, it must show a full Google business profile with pictures, phone number, opening hours, etc. If Google shows multiple results (like entrances or platforms), use the Place ID instead.
Row limit: The limit you set applies per location, not across the entire import. With a limit of 100 and 50 locations, you can import up to 5,000 reviews in total.Reviews without text: Caplena also imports star-rating-only reviews, not just those with written text.
Need many locations at once (for example, “all our stores in the UK”)? Reach out to us and we’ll help set up the workflow.

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Apple App Store

Use this for iOS and iPadOS app reviews.
1

Find your app

Open your app’s page on apps.apple.com in your browser.
2

Copy the link

Copy the URL from the address bar. To import reviews from a specific country, keep the region code in the link (for example, /de/).
3

Paste it into Caplena

Paste the link as a new item in your Apple App Store integration.
Input format:
  • Default (US): https://apps.apple.com/app/<name>/<identifier>
  • Other regions: https://apps.apple.com/<region>/app/<name>/<identifier>
Supported regions: ca, at, it, us, au, fr, ch, mx, es, de
Examples:
  • https://apps.apple.com/app/bear/id1091189122
  • https://apps.apple.com/de/app/fifa-soccer/id1094930513

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Google Play Store

Supports reviews for apps, movies, and books.
1

Find your app

Open your app’s page on play.google.com in your browser.
2

Copy the link

Copy the URL from the address bar. Add or change &hl=<lang> at the end to choose the review language (for example, &hl=de).
3

Paste it into Caplena

Paste the link as a new item in your Google Play Store integration.
Input format:
  • Apps: https://play.google.com/store/apps/details?id=<app-bundle>&hl=<lang>
  • Movies: https://play.google.com/store/movies/details/<name>?id=<identifier>
  • Books: https://play.google.com/store/books/details/<name>/?id=<identifier>
Languages supported: hl=de, hl=fr, hl=en, hl=it, hl=es, etc. Examples:
  • https://play.google.com/store/apps/details?id=org.coursera.android&hl=de
  • https://play.google.com/store/apps/details?id=com.pluralsight

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Frequently asked questions

Set up your integration before November 19 to get free access for 1 month.
Up to 10,000 reviews from Google Maps, the Apple App Store and Google Play, imported and categorized at no extra cost, with up to 3 years of history.
Yes. Add your competitors’ locations or apps as extra integration items in the same project to benchmark against them.
With sync turned on, Caplena imports new reviews every 3 days. You can turn sync off anytime from the Data Sources page. Learn more →
Yes. Caplena also supports Trustpilot, G2, Capterra, Yelp, Tripadvisor, Glassdoor, Kununu, social media and more. See all review platforms →

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Need help?

Your Customer Success Manager is happy to help you set up your first review project. You can also reach us anytime at support@caplena.com.
Last modified on October 15, 2026