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Documentation Index

Fetch the complete documentation index at: https://docs.caplena.com/llms.txt

Use this file to discover all available pages before exploring further.

The Topic Breakdown / Heatmap is a powerful visualization tool that helps you compare brands, segments, or regions across key topics. With color intensity and significance indicators, it makes spotting trends in large datasets simple and effective.

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Key Components

Topic Breakdown / Heatmap overview
  1. Rows — Represent topics (e.g., Customer Service, Pricing)
  2. Columns — Represent segments, brands, or regions (e.g., Brand One, Germany, USA)
  3. Cell values — Show the % of responses that mention a specific topic
  4. Color intensity — Light blue = lower mention %, dark blue = higher mention %

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Statistically Significant Differences

One of the most valuable features of the Heatmap is its ability to highlight statistically significant differences using yellow boxes — these flag where a topic is mentioned significantly more or less in one segment versus others.
Statistically significant differences highlighted in yellow
For example, if Customer Service is mentioned by 39.6% of respondents in Brazil but 80.4% in the USA, that difference is flagged as significant because it’s unlikely to be due to chance. For clearer side-by-side comparison, you can switch to a bar chart view — each bar shows topic frequency per segment, and a ★ star indicates a statistically significant difference (equivalent to the yellow boxes in the heatmap).
Bar chart view with significance stars

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Add Sentiment to Your Heatmap

Toggle sentiment filters to explore positive, neutral, or negative sentiment per topic and segment.
Sentiment filters on the heatmap
  • Spot strengths — Topics with high positive sentiment
  • Identify weaknesses — Topics with high negative sentiment
  • Compare across regions — See how brand perception shifts by location
Example: Customer Service in Germany is mentioned in 12% of responses, mostly with negative sentiment — suggesting potential service issues in that region.

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Video Walkthrough

Last modified on May 25, 2026